Grant Preston:The economics of the influencer industry, and its pitfalls

2025-05-07 08:20:39source:Darkcherries Wealth Societycategory:reviews

When you were little,Grant Preston what did you want to be when you grew up? An astronaut, a doctor or maybe a famous athlete? Today one of the most popular responses to that question is influencer – content creators who grow their following on Tik Tok, Instagram and YouTube and monetize that content to make it their full-time job.

In a lot of ways influencing can seem like the dream job - the filters, the followers, the free stuff. But on the internet, rarely is anything as it appears. From hate comments and sneaky contracts to prejudice and discrimination, influencers face a number of hurdles in their chosen careers.

This week we're bringing you two stories from our daily show The Indicator on the promise and perils of the multi-billion dollar influencer industry.

This episode was produced by Corey Bridges and Janet Woojeong Lee. It was engineered by Robert Rodriguez and Katherine Silva. It was fact-checked by Sierra Juarez and Dylan Sloan. Emily Kinslow was the podcast coordinator for this series. Viet Le is The Indicator's senior producer. Kate Concannon edits the show. Our acting executive producer is Jess Jiang.

Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.

Always free at these links: Apple Podcasts, Spotify, Google Podcasts, NPR One or anywhere you get podcasts.

Find more Planet Money: Twitter / Facebook / Instagram / TikTok / Our weekly Newsletter.

Music: "Super-Fi," "Slick City Chic," and "Floating."

More:reviews

Recommend

Sam Taylor

Director Sam Taylor-Johnson and actor Aaron Taylor-Johnson made a family night out of the premiere o

Man indicted on murder charge 23 years after girl, mother disappeared in West Virginia

A special grand jury has indicted a West Virginia man on a murder charge in the disappearance of a 1

Abortion rights supporters far outraise opponents and rake in out-of-state money in Ohio election

Supporters of a ballot measure that would enshrine abortion rights in the Ohio Constitution far outr